In the beginning of the year, we opened up an office in Madrid and called it the Zee.Dog Lab. Our Spanish HQ was built to be the epicenter of our innovation. Pedro, our CIO, is based out of Madrid and has been focusing on developing, designing, and testing new materials, new shapes and new technologies. Most recently, Pedro has been working on our AlienFlex™ dog toys, a new sub-brand of the group focused on developing ultra durable dog toys made of AlienFlex rubber. Everything is built on a fundamental understanding of what people and dogs want and need. We're looking forward to the stuff coming out of the Lab.
Head over to our dog toys page to see a little more on AlienFlex™. Lots more coming soon.