Connecting Dogs and People.
Zee.Dog was created with a clear purpose: to connect dogs and people. We design products that bring personality, style, and function into your everyday life—with your dog right by your side.
Gear That Feels Right. Looks Better. Works Harder.
At Zee.Dog, we don’t believe in boring basics. Pet gear should look good, feel right, and actually hold up. That’s why we design everything with intention—from the fit of a harness to the snap of a buckle. It’s gear that does the job—and does it with personality.
Our mission? To connect dogs and people through thoughtfully designed products that make every walk, ride, and hangout better.
Made for You & Your Dog (& Cat)
It started in a cramped studio in Los Angeles, right after we adopted Zeca and Lico. We went looking for gear—for them, but also for us. What we found felt all wrong. The products were generic. The designs were bland. Nothing out there looked like something we’d actually choose—let alone be proud to use.
There wasn’t any pet brand we connected with. The best we could do was pick the least ugly thing on the shelf.
Why? Simple. The industry had been run by the same few players for decades—big companies more focused on shelf space than style, and more interested in what they could get away with than what you’d actually want. They sold to distributors, who sold to stores, who sold to you. No connection. No soul.
So we decided to build the brand we wished existed. Something closer. Something better.
Manifesto
We don’t just make pet products. We build bridges—between dogs and people, between utility and design, between what’s always been done and what should have been done all along.
We believe dogs aren’t just pets. They’re family. And they deserve better than boring, beige, disposable.
We believe leashes should turn heads. That collars should express personality. That a walk isn’t just a walk—it’s your time, your pace, your shared moment.
We exist to challenge the stale, the same, the status quo. The old rules of the pet industry were never made for people like us—so we made our own.
We design for the bold. For city dogs, beach dogs, couch dogs, chaos gremlins. For the humans who see their dog as part of their identity.
Zee.Dog isn’t just a brand. It’s how we show up—with our dogs, in our lives, on our terms.
If you’re here, you already get it.
Welcome to the pack.
